Senior Show Poster

Design an engaging and cohesive event identity across media that announces our 2022 Senior Show. It must celebrate the Visual Arts and Graphic Design senior capstone work and experiences. The design must clearly inform, create a call to action, and capture the spirit of PLNU and it's graduates.

I created a design system that flows both in print and digital. In creating this design system I wanted to focus on the growth that all the seniors have experienced at PLNU and also capitalize on the ideas of sticking to your roots and staying in the communities that either we grew up in or have built over the course of 4 years at Point Loma. In lieu of that I decided to use a short yet to the point quote, “Dig deep and take root” a simple yet powerful concept. With this starting point I wanted to clearly depict this idea with the actual imagery of root systems and new growth. The flower images seen throughout the project were taken in my house as I suspended several un-potted flowery plants and photoshopped out the background.