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Palm Dessert Art Museum
Project type
Typography, Branding System
Client
Palm Springs Art Museum
Use dynamic type, image, and message in a visually engaging way to design 3, 18” x 28” promotional Modern Chair posters for the Palm Springs Art Museum. These should create excitement for the museum exhibit. Think of the user experience for this design loving audience.
For the Palm Springs Art Museum posters, I was heavily inspired by the vintage 1900-1950 chairs and the color palettes that they utilized. I created bold and eye-catching call to action statements on the posters to draw viewers in, especially from a distance. For The Modern Chair series, I was able to create various typographical compositions using the required text. These small—scale compositions supplement the larger posters and serve best for smaller scale uses such as postcards or social media posts.