Illustrated Chameleon Logo

Create a themed restaurant choosing an animal from the San Diego Zoo as inspiration for the theme and overall branding. Design the primary identity and apply to a variety of media brand touch points.

I chose a chameleon to draw inspiration from for my zoo cafe & allowed the Chameleon to dictate design decisions throughout the project. For the colors I chose hues that one may associate with a chameleon using greens and peaches throughout the design. Additionally I wanted to create a space that appealed to multigenerational crowds one finds at a zoo creating a fun cute character to be the representative for the cafe mixed with understated application trying to have more of a trendy minimalistic approach to the many touch points.